Making Smart Business Decisions Using Zoho CRM

In today’s competitive market that is characterized by data-driven software technologies, having a fully integrated CRM solution is imperative to achieve business success. Not only does it help you improve customer relationships but is also conducive to making smart business decisions to drive steady revenue growth. The modern-day CRM systems come with several business intelligence tools and AI features like predictive analytics to facilitate comprehensive business growth.

Zoho, a cloud-based application suite offers a fully customizable software platform to build feature-rich CRM solutions for diverse business needs. In addition to improving customer services, Zoho CRM aids in streamlining complex business workflows, augmenting sales efforts, and is conducive to maintaining long-term customer relationships. Above all, it is scalable, cost-effective, and offers vast integration support for a wide range of third-party business applications.

In this post, we shall discuss the significance of Zoho CRM from the standpoint of business intelligence. Furthermore, we will see how Zoho CRM development services enable enterprises to make smart decisions to accelerate their business growth.

Zoho Development Services For Business Intelligence Features

Zoho offers a series of business intelligence tools to steer clear of all sorts of business complexities. It further aids in making important business decisions, not to mention the predictive analytics tools that facilitate accurate business forecasting. Let’s discuss the key features of Zoho that enable enterprises to make smart decisions to accelerate their business growth.

Business Analytics

Zoho provides advanced analytics features to gain real-time insights into customer data. As a result, enterprises can extract valuable information about their customers’ likes, preferences, and buying habits. With Zoho, you can gather and analyze a massive pool of data to improve and optimize your marketing strategies and make smarter decisions.

Effective KPI Management

KPIs are the key performance indicators that help you analyze your business performance at any given point in time. Zoho CRM development services facilitate effective KPI management, enabling businesses to create and set up custom KPIs to track their business performance. Based on the data collected in accordance with these KPIs, they can optimize their operational strategies to achieve their goals.

Customer Comparisons

Enterprises can use the Zoho CRM platform to perform a series of user comparisons against a variety of parameters. It lets you create custom dashboards to pragmatically compare customer data to determine your customer satisfaction level at any given time. Furthermore, it facilitates effective customer segmentation and aids in improving customer targeting strategies.

One-step Chart Creation

Zoho CRM software solutions let you visualize complex CRM data through a series of insightful charts that are easily created with a one-step process. With the new analytics dashboard in Zoho, you can now create these charts instantly without having to select any reports. You get a drag and drop interface to build meaningful reports and dashboards for data visualization. Besides, you may use various contextual filters to single out different metrics for effective visualization.

Detecting Anomalies

Every business, whether small or large, experiences marginal fluctuations that are perfectly normal. However, if there happens to be a significant drop in revenue, it might be due to some underlying condition that is not easily discoverable. The virtual assistant, Zia in Zoho helps you with anomaly detection and also suggests ways to resolve them and overcome all sorts of operational challenges.

Wrapping Up

When it comes to CRM, Zoho is one of the most popular software platforms that is extensively used by startups, SMEs, and fortune 500 companies. Despite being a comprehensive CRM suite that renders complete visibility into customer data, Zoho CRM development services are considered cost-effective. For this reason, the platform is best suited for startups and small-to-medium enterprises that cannot afford to overspend on CRM. Nevertheless, it gives you all the advanced features and functionalities that are required in an enterprise-grade CRM software.

Why Choose Oodles ERP For Zoho CRM Application Development?

We are an experienced ERP software company that specializes in building custom-tailored software solutions for diverse business needs. At Oodles ERP, we provide end-to-end Zoho CRM development services with a focus on solving diverse industry-specific business problems. We are official partners with Zoho Creator with a proven track record in building Zoho-based custom CRM applications for varying business needs and requirements. We have successfully completed several enterprise-grade software projects for startups, SMBs, and large-scale organizations. To learn more about our Zoho CRM development services, drop us a line at

We are a leading ERP development company in India offers a wide range of ERP software development services to help you grow your business exponentially.