How CRM Software Solutions Help Keep COVID-19 At Bay

In response to the COVID-19 pandemic, a majority of organizations have adopted a remote working policy to curb the virus spread. While efforts are being made to get a grip on the rampant COVID situation, the work restrictions remain intact for most organizations. That said, many enterprises face difficulties while remotely managing their operations due to platform limitations. Therefore, it becomes imperative to have a fully integrated, cloud-based CRM system in place to effectively manage sales, marketing, and customer service operations regardless of the boundaries.

In today’s pandemic-induced business environment, custom CRM software development has become quintessential for most organizations to successfully run their operations. Custom-built CRM software solutions enable enterprises to significantly improve their customer services, augment sales efforts, and build long-term customer relationships.

Custom CRM Software Development For The Post-COVID World

As of today, many countries have been able to control the COVID-19 surge and are slowly moving towards normalcy. However, CRM remains a staple element for SMEs even in the post-COVID-19 world. Thus, it should be the focal point of the post-COVID-19 operational strategy. Let’s move ahead and discuss the main benefits of custom CRM software development for the post-COVID-19 business environment.

A 360-degree View of Customers

CRM and ERP integrated systems provide a 360-degree view of your customers. A fully integrated CRM software offers real-time insights into your customers’ needs, order history, buying habits, preferences, account standing, and more. Accessing this data enables sales teams to better understand your customers’ likes, preferences, and buying habits. Accordingly, they can optimize their sales strategies to meaningfully target customers and drive more conversions with meaningful audience engagement strategies. At the same time, it helps them improve customer services with better personalization and maintain healthy customer relationships.

Easy Access To Customer Data

Custom CRM software solutions enable sales teams to easily access customer data with all the relevant information at their disposal. Real-time accessibility to business data is critical to efficiently run sales operations and customer services while also delivering maximum customer satisfaction. It becomes even more important for customer support executives who directly deal with customers and are responsible for addressing their queries.

Integrating CRM software with other enterprise modules can empower your employees by providing access to the information they need. With a single click, they can access all the information about inventory levels, customer financials, order history, shipments, returns, pricing, payments, and so forth.

Time Management and Task Planning

Custom CRM software development is effective at providing a streamlined workflow with effective time management and task planning. For instance, sales managers can use CRM applications to easily assign new tasks to their teams and monitor work progress both on-site and remotely. Similarly, sales reps get real-time notifications about the new tasks as they are assigned to them. It helps them work consistently to achieve their weekly/monthly targets with minimal complications. Moreover, they can access self-service portals to request changes, apply for leaves, and paid-time-offs. Having a centralized CRM module in place to manage workforce activities renders complete transparency within the organization and aids in improving workforce productivity.

Streamlined Operations and Increased Productivity

Before the ERP systems came into existence, most organizations used manual, paper-based methods to manage their customer relationships. It was both difficult and time-consuming, not to mention the increased scope of errors due to manual processing. Also, those were the days when a majority of organizations were deprived of integrated solutions. With the advent of ERP, new systems emerged and CRM applications became an integral part of business strategies.

Needless to say, a fully integrated CRM application eliminates manual complexities, streamlines complex processes, and maintains a perfect balance between disparate software components. In doing so, it significantly improves diverse operational strategies and contributes to increasing the overall business productivity.


Enterprises of all types and sizes need CRM software solutions to intelligently drive their business operations, regardless of their offerings and value proposition. While small-to-medium enterprises require a standalone, fully integrated CRM solution, large-scale organizations may be running multiple CRM modules in parallel. Understandably, small-to-medium enterprises normally can’t afford to hire in-house developers for custom CRM software development as it becomes expensive and more time-consuming. That said, the ideal approach is to outsource an experienced CRM software development company to sail through the process complexities. Nevertheless, it is critical to choose a trusted technology partner to get off on the right foot.

Why Choose Oodles ERP For Custom CRM Software Development?

Oodles ERP is a prominent name in the field of enterprise resource planning with a proven track record in custom ERP application development. We provide end-to-end custom CRM development services to strengthen and streamline your sales, marketing, and customer service operations. Our development team is skilled at implementing the latest tools, frameworks, and SDKs to develop custom enterprise solutions for varying business needs. We use open-source software platforms like Odoo, OFBiz, ERPNext, and Opentaps to develop data-driven CRM software solutions for cross-industry business use-cases. To learn more about our custom CRM development services, visit our website or write to us at

We are a leading ERP development company in India offers a wide range of ERP software development services to help you grow your business exponentially.